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UX Architecture

A framework for treating UX as infrastructure: strategy + operations, sitting between business goals and the day-to-day design practice.

UX Architecture is a blueprint for UX infrastructure — the connective tissue between business goals and the design practice that serves them. My framework has two components: Strategy and Operations.

Strategy is the Why, What and When. Operations is the How and Who.

UX Architecture framework — Strategy and Operations as the two halves of UX infrastructure

UX Strategy

UX Strategy is the why, what and when of your UX infrastructure plan. It covers:

I combine Lean and Systems thinking, drawing on four industry-standard methodologies: UX Strategy (O'Reilly); UX Strategy: Definitions & Concepts (Nielsen Norman Group); the Double Diamond Design Process (Design Council); and Product Led Growth principles.

For more on how I measure progress, see my UX Maturity framework.

UX Operations

UX Operations — sometimes called Design Operations — is the people, process, and tooling infrastructure that makes the strategic vision achievable.

My reference for people operations is Org Design for Design Orgs (O'Reilly).

For organisations looking to build or mature their UX Architecture: be prepared for the long haul. This is not a quick win or low-hanging fruit. The teams that benefit most are the ones that commit to it as a continuous infrastructure investment, not a one-time project.