UX Architecture
A framework for treating UX as infrastructure: strategy + operations, sitting between business goals and the day-to-day design practice.
UX Architecture is a blueprint for UX infrastructure — the connective tissue between business goals and the design practice that serves them. My framework has two components: Strategy and Operations.
Strategy is the Why, What and When. Operations is the How and Who.

UX Strategy
UX Strategy is the why, what and when of your UX infrastructure plan. It covers:
- Alignment with business strategy
- Installation of a research infrastructure
- Application of UX methods for value innovation
- Seamless end-to-end journeys
- Vision, goals, and plans
I combine Lean and Systems thinking, drawing on four industry-standard methodologies: UX Strategy (O'Reilly); UX Strategy: Definitions & Concepts (Nielsen Norman Group); the Double Diamond Design Process (Design Council); and Product Led Growth principles.
For more on how I measure progress, see my UX Maturity framework.
UX Operations
UX Operations — sometimes called Design Operations — is the people, process, and tooling infrastructure that makes the strategic vision achievable.
- People, processes & practice
- Tooling & standards
My reference for people operations is Org Design for Design Orgs (O'Reilly).