Life, Longari & Loman

About the client

LLL — Life, Longari & Loman — was the original name of the Bologna agency I spent time inside as Art Director. This was the first of two website redesigns I led for the agency itself: an editorial site that told the firm's brand-story through the work, with a long-scroll case-study spine that doubled as the new business pitch. (The same agency rebranded later to 'Life!' — see the second redesign for that chapter.)