L3

About the client

L3 — Life, Longari & Loman — was the agency's in-house communication management system: a proprietary CMS used internally to run client websites, ecommerce stores, and marketing content across the Life! roster. One product, many tenants. The interface had to read as professional tooling for editors who'd live in it eight hours a day, while staying flexible enough to power radically different front-ends — flour mills, coffee roasters, restaurant chains, dyslexia non-profits — without a separate build each time.