InEdicola
digital newsstand for an Italian newspaper group
uiwebart-directionvisual
InEdicola was the digital-newsstand pitch for Gruppo Monrif — the Bologna-based publisher behind Il Resto del Carlino, La Nazione, and Il Giorno, the regional dailies that anchor northern and central Italy. The brief: stop selling single PDFs, start running a real subscription product where readers can buy, browse, and read the day's editions across desktop and mobile. Direct freelance engagement with the client, no agency in the middle.
