Giuso
site for an Italian gelato & pastry ingredients brand
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Giuso is the Asti-based ingredient maker founded in 1919 — a hundred-year-old supplier of pastes, syrups, and toppings for gelato shops and pastry kitchens across Europe. Same shelf as MEC3, different temperament: a quieter, more provincial brand that sells on craft and longevity. The site had to wear that hundred-year heritage without slipping into nostalgia.
