Bahlsen

About the client

Bahlsen is the Hanover-based biscuit company founded in 1889 — the family business behind Leibniz, Choco Leibniz, and the bulk of the gold-foil tin you grew up seeing on the supermarket shelf at Christmas. The Italian site had to honour 130 years of brand equity (the typography, the gold, the German precision) while behaving like a modern editorial product catalogue rather than a corporate brochure.